Eaton Hotel Branding

The venerable Hong Kong hotel gets a bold make-over in preparation for regional expansion.

Hong Kong’s Eaton Hotel, part of the Langham Hotels International group, needed a unique brand positioning and arresting visual identity to attract new owners and developers in China and around the region.

Working with senior management at the Langham Hotels International, PPC developed the positioning of “China Modern”; a blend of Art Deco sensibilities with the vibrant colours and motifs of contemporary Chinese art, culture and fashion.

The bold new brand identity is in place and new Eaton Hotel developments are scheduled to be opening up in China, Thailand and the Middle East in the near future.

Why not contact PPC today and see what we can do for your brand or corporate image.

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